Best Black Friday TV deals 2024: 80+ expert-selected deals on QLED, OLED, & more

Black Friday is inbound soon (seriously, it starts tomorrow), but if you can’t wait until sales officially kick off to upgrade or replace your TV (or to find one to gift), we’ve found some incredible early Black Friday TV deals at Amazon, Best Buy, and Walmart. You’ll find great discounts from brands like Sony, LG, TCL, and Hisense on everything from high-end OLED models to entry-level smart TVs for college dorms and first apartments. 

Also: The best Black Friday deals: Live updates

I’ve spent years testing TVs at ZDNET, and am constantly looking out for the best deals and discounts from top brands, particularly around the holidays. To help you find the very best Black Friday TV deals, I put together a list of discounts and markdowns I’ve found at trusted retailers and directly from the brands themselves, including deals on TVs we’ve tested.

Black Friday TV sales are changing constantly, and tons of new ones are becoming available. We’ll update this list live every hour or less to ensure you have the most current deals.

Our favorite TV deals for Black Friday 2024

LG C4 OLED 65-inch: $1,497 (save $1,203 at Amazon): LG’s flagship OLED TV has a 144Hz native refresh rate, Dolby Vision and Dolby Atmos support, and VRR support for both Nvidia G-Sync and AMD FreeSync Premium. It’s also our pick for the best OLED TV you can buy.
Sony Bravia X90L 65-inch: $998 (save $302 at Amazon): This is one of ZDNET editor-in-chief Jason Hiner’s most-recommended TVs — and it’s on sale in every size from 55 inches up and beyond.
TCL QM85 98-inch: $3,998 (save $2,002 at Amazon): TCL’s flagship QLED TV offers Dolby Vision IQ HDR, Dolby Atmos, up to a 240Hz refresh rate for console gaming, and built-in voice controls. I tested this TV, and found it offers excellent picture quality, great sound, and a dedicated picture mode at an affordable price.
LG evo G4 Series OLED 65-Inch: $2,297 (save $1,103 at Amazon): The G4 series is ZDNET editor-in-chief Jason Hiner’s pick for the best picture quality — and it’s 32% off right now.
Samsung S90C OLED 65-inch: $1,348 (save $650 at Amazon): This big discount makes our pick for one of Samsung’s best TVs even better, with its amazing color depth and quality.
Samsung QN85D 85-inch: $1,798 (save $1,400 at Amazon): This big-screen TV has object-tracking sound and Dolby Atmos support for a more immersive experience while streaming movies, music, and TV shows.
Samsung DU7200 85-inch: $900 (save $200 at Best Buy): A budget-friendly big-screen TV with 4K resolution, a 60Hz refresh rate, and object tracking sound. You’ll also get a free 40-inch Samsung TV with purchase.
LG Class 89 98-inch: $4,000 (save $2,000 at Best Buy): A cinema-sized screen with 4K resolution, a 120Hz refresh rate, AMD FreeSync VRR, and Dolby Vision HDR.

Black Friday OLED TV deals 2024

Samsung S95D 77-inch: $3,498 (save $900 at Amazon): Samsung’s premium OLED offers object-tracking sound, an expert-calibrated screen for color accuracy, and a 144Hz refresh rate. ZDNET editor-in-chief Jason Hiner called this “the best TV in the world.” 
Samsung S90D 65-inch: $1,398 (save $800 at Amazon): Samsung’s latest iteration of their flagship OLED TV features object tracking sound, a 144Hz peak refresh rate, and a Pantone Validated screen for color accuracy.
Samsung S85D 55-inch: $998 (save $700 at Amazon): A more affordable version of Samsung’s OLED TV with object tracking sound, built-in voice controls, and Dolby Atmos support.
LG B4 77-inch: $1,597 (save $200 at Amazon): A more affordable OLED from LG with a dedicated gaming dashboard, 120Hz refresh rate, and support for both Dolby Vision and Dolby Atmos.

Black Friday QLED TV deals 2024

Samsung Q60D 55-inch: $498 (save $300 at Amazon): Samsung’s mid-range QLED TV offers object-tracking sound, a dedicated gaming hub with cloud gaming support, and a Pantone-validated screen for color accuracy.
TCL 55-Inch Q65 QLED 4K UHD Smart TV: $298 (save $150 at Amazon): This affordable QLED TV features high brightness and LED backlight, and Dolby Vision.
Hisense U7 75-inch: $898 (save $500 at Amazon): A premium TV with Dolby Vision IQ HDR, Dolby Atmos virtual surround sound, a 144Hz refresh rate, and VRR support for console gaming.
Sony Bravia 7: $1,398 (save $600 at Amazon): A mid-range mini LED TV from Sony that supports its Acoustic Multi-Audio technology for better audio/video syncing.

Black Friday TV deals 2024: 40 – 43 inches

TCL S3 40-inch: $140 (save $50 at Amazon): A budget-friendly smart TV with AirPlay support, Alexa voice controls, and 1080p resolution.
Amazon Fire TV 2 Series 40-inch: $150 (save $100 at Amazon): A basic smart TV with built-in voice controls, 1080p resolution, and HDR10 support.
Roku Select Series 43-inch: $198 (save $50 at Amazon): An affordable smart TV from Roku with 4K resolution, a 60Hz refresh rate, and HDR10+ support.
LG UT70 43-inch: $230 (save $170 at Best Buy): A great entry-grade smart TV from LG with 4K resolution, a 60Hz refresh rate, and HDR10 support.

Black Friday TV deals 2024: 55 – 65 inches

Amazon Fire TV Omni QLED: $420 (save $180 at Amazon): Amazon’s flagship TV uses the Fire TV platform to give you access to Prime’s entire library as well as to thousands of other streaming apps.
Hisense S7N Canvas TV: $698 (save $300 at Amazon): A gallery-inspired TV from Hisense that turns your living room into your own personal art show when you aren’t streaming.
TCL QM7: $500 (save $300 at Amazon): TCL refreshed their mid-range TV line with Dolby Vision IQ HDR, Dolby Atmos, and up to a 240Hz refresh rate.
Samsung Q80D: $798 (save $400 at Amazon): A mid-range QLED with Dolby Atmos and object tracking sound, built-in voice controls, and cloud gaming support.

Black Friday TV deals 2024: 65 – 75 inches

Samsung QN900D: $3,500 (save $1,500 at Best Buy): Samsung’s latest 8K TV gives you four times the resolution as a 4K model, letting you keep your home theater on the cutting edge.
TCL NXTFRAME: $800 (save $700 at Amazon): A gallery-inspired TV with Dolby Vision and Dolby Atmos support and built-in Alexa voice controls.
Sony Bravia 7: $1,398 (save $600 at Amazon): A mid-range mini LED TV from Sony that supports their Acoustic Multi-Audio technology for better audio/video syncing.
Sony Bravia 9: $2,548 (save $452 at Amazon): A high-end mini-LED TV from Sony with Dolby Vision HDR, VRR support for console gaming, a 120Hz refresh rate, and a studio-calibrated picture.

Black Friday TV deals 2024: Over 75 inches

Sony X77L: $998 (save $500 at Amazon): An excellent mid-range big-screen TV from Sony with Bluetooth connectivity, built-in voice controls, and exclusive features for gaming with the PlayStation 5.
Sony Bravia 9: $3,998 (save $800 at Amazon): Sony’s flagship mini-LED TV has an anti-glare screen coating, a studio-calibrated panel for color accuracy, and support for both Dolby Vision and Dolby Atmos.
LG G4 OLED 83-inch: $4,447 (save $902 at Amazon): LG’s flagship, premium-grade OLED TV features adaptive brightness, Dolby Vision HDR, a dedicated filmmaker mode, and an updated, sleek design.
LG Class 85 QNED 86-inch: $1,000 (save $500 at Best Buy): This mid-range big-screen offers a 120Hz refresh rate, HDR10 support, and AMD FreeSync VRR for console gaming.

Black Friday 2024 Samsung TV deals

Samsung QNX1D 85-inch: $1,750 (save $2,250, Only available at Samsung): A refresh to Samsung’s flagship QLED line with object tracking sound, adaptive audio, and AMD FreeSync Premium Pro VRR.
Samsung QE1D 65-inch: $680 (save $620, Only available at Samsung): A mid-range QLED with object tracking sound and a Pantone Validated panel for lifelike colors and contrast.
Samsung Crystal DU9000 98-inch: $2,500 (save $1,500): One of the most affordable cinema-class TVs on the market features a 120Hz refresh rate, object tracking sound, and built-in voice controls.

Black Friday 2024 TV deals: Discounts from top retailers

Amazon TV deals

TCL Q68 85-inch: $1,000 (save $500): A great mid-range TV with Dolby Vision and Dolby Atmos support, a 120Hz max refresh rate, and built-in voice controls.
LG QNED85T 75-inch: $997 (save $250): A great mid-range LED TV from LG with a 120Hz refresh rate, HDR10 support, and VRR support for both AMD FreeSync Premium and Nvidia G-Sync.
Samsung The Frame 55-inch: $999 (save $500): A gallery-inspired TV from Samsung with dedicated art mode, anti-glare matte screen, and built-in voice controls.
Hisense U6N 65-inch: $498 (save $200): This mid-range TV from Hisense supports both Dolby Atmos and Dolby Vision, has a 60Hz refresh rate, and Bluetooth connectivity.
Amazon Fire TV Stick 4K: $22 (save $28): Turn any TV into a streaming hub with this HDMI device. It supports Wi-Fi 6 for stable connectivity and thousands of streaming apps.
Amazon Fire TV Cube: $100 (save $40): Amazon’s Fire TV cube streamlines your streaming experience. Enjoy hands-free Alexa and a multitude of shows and movies for 29% off. 
Roku Express: $18 (save $12): A simplified streaming box with access to thousands of popular apps like Netflix, Prime Video, and Disney+.
SunBrite Veranda 3 55-inch: $1,999 (save $900): An outdoor TV rated for full shade with up to 1,000 nits of brightness, 4K resolution, and the Google TV platform.
Hisense S7N 55-inch: $700 (save $300): A gallery-inspired QLED TV with a dedicated art slideshow mode, 144Hz refresh rate, and built-in 2.0.2CH surround sound.
Amazon Fire TV Omni 75-inch: $700 (save $3582): Amazon’s mid-range smart TV offers Dolby Vision HDR, built-in Alexa voice controls, and Dolby Digital Plus audio.
Roku Select 65-inch: $300 (save $150): Roku’s mid-grade smart TV offers 4K resolution, 60Hz refresh rate, and automatic brightness adjustment.
Roku Ultra: $79 (save $21): A 4K streaming box that can turn any TV into a smart TV with Dolby Vision and Dolby Atmos support, Bluetooth connectivity, and Wi-Fi 6 support.
Samsung QN90D 65-inch: $1,498 (save $800): Samsung’s flagship QLED TV offers object tracking sound, built-in voice controls, and a 120Hz refresh rate.
Amazon Fire TV Omni Mini-LED 65-inch: $920 (save $170): Amazon’s flagship TV offers an excellent picture with Dolby Vision HDR support, a 144Hz max refresh rate, and Dolby Atmos virtual surround sound.

Sam’s Club TV deals

Walmart TV deals

Hisense R6 75-inch: $498 (save $200): A budget-friendly big-screen TV with Dolby Vision and DTS Studio Sound, a dedicated gaming mode, and the Roku TV platform for streaming.
Samsung QN90C 75-inch: $1,798 (save $1,501): The previous iteration of Samsung’s flagship QLED TV still has a lot to offer with object tracking sound, a dedicated gaming hub, and 120Hz refresh rate.
Samsung The Terrace 65-inch: $2,890 (save $2,109): This outdoor TV is rated for partial sun exposure, making it perfect for covered patios and decks.
Sylvox 55-inch outdoor TV: $1,349 (save $800): A waterproof TV designed for partial sun exposure, making it perfect for covered patios and enclosed porches.
Roku Pro Series 55-inch: $600 (save $300): A mid-range smart TV from Roku with access to thousands of streaming apps like Netflix, Hulu, and Disney+.
Samsung QN900C 65-inch: $2,788 (save $2,211): Samsung’s previous iteration of their flagship 8K TV, which gives you four times the resolution as a 4K model and 16 times that of a 1080p HD TV.
Hisense U7N 100-inch: $1,798 (save $1,200): A cinema-sized smart TV with a 144Hz refresh rate, Dolby Vision HDR, and Dolby Atmos virtual surround sound.
Sony Bravia X93L 75-inch: $1,598 (save $900): A big-screen Mini-LED TV with a 120Hz refresh rate and VRR support for console gaming, Dolby Atmos virtual surround sound support, and exclusive features for gaming on the PlayStation 5.

Best Buy TV deals

Sony Bravia A80L OLED 83-inch: $4,000 (save $800): With a 120Hz refresh rate and support for both Dolby Vision and Dolby Atmos, you’ll get a cinema-quality experience in the comfort of your own living room.
Samsung DU6950 75-inch: $550 (save $200): A budget-friendly big-screen TV with 4K resolution, a 60Hz refresh rate, and built-in voice controls.
LG NanoCell 75 65-inch: $480 (save $420): A great mid-range LED model from LG with 4K resolution, dynamic tone mapping, and a 60Hz refresh rate.
LG Class 99 8K 75-inch: $2,300 (save $1,200): This TV gives you 8K resolution, which is four times the detailing of 4K, and 16 times that of 1080p.
Hisense U7 75-inch: $900 (save $600): A great mid-range TV with the Google TV platform for access to thousands of streaming apps and a 144Hz refresh rate.
Hisense QD5 65-inch: $330 (save $170): A budget-friendly QLED from Hisense with Dolby Vision HDR, an automatic low-latency mode for console gaming, and voice-enabled remote.
Hisense QD6 75-inch: $450 (save $250): A budget-friendly big-screen with an updated QLED panel for better color and contrast as well as Dolby Vision HDR support.
Hisense U6 75-inch: $650 (save $550): The Hisense U6 supports both Dolby Vision and Dolby Atmos, AMD FreeSync VRR, Wi-Fi 6, and both Chromecast and Apple AirPlay.
Roku Pro 75-inch: $1,000 (save $700): Roku’s own flagship TV has a 120Hz refresh rate, Dolby Vision and Dolby Atmos support, and a QLED panel for more lifelike colors and contrast.
Hisense L9H laser projector with 100-inch screen: $3,000 (save $2,500): An ultra-short throw laser projector with an included screen, Dolby Vision and Atmos support, 4K resolution, and a 3000 lumen lamp.
Roku Plus 75-inch: $750 (save $150): An affordable big-screen TV that uses the Roku platform to give you access to thousands of streaming apps, integrated voice controls, and live TV.
Furrion Aurora 55-inch: $1,200 (save $800): This ruggedized outdoor TV is rated for full shade, making it perfect for covered patios and enclosed porches or 3-season rooms.
LG UT90 98-inch: $2,500 (save $1,500): A simplified smart TV with a 120Hz refresh rate, HDR10 support, and 4K resolution.
Hisense A6 85-inch: $700 (save $300): A budget-friendly big-screen TV that uses the Google platform to give you access to popular streaming apps, integrated voice controls, and Dolby Vision HDR support.
Insignia F30 58-inch: $250 (save $130): A simple smart TV with 4K resolution, HDR10 support, and a 60Hz refresh rate.
Samsung S84D 77-inch OLED: $1,600 (save $1,700): This Best Buy-exclusive OLED is one of Samsung’s more budget-friendly versions, offering signature OLED picture quality, excellent sound, and tons of smart features for a more affordable price.

Black Friday 2024 home audio deals

Samsung HW-Q850D: $600 (save $500 at Best Buy): A high-end home theater system with Dolby Atmos support, 7.1.2CH audio, and an HDR10+ passthrough.
LG S95TR: $1,000 (save $500 at Best Buy): LG’s premium home audio system features Dolby Atmos support, a wireless subwoofer, and Bluetooth connectivity.
Roku Streambar SE: $70 (save $30 at Best Buy): A 2-in-1 streaming box and soundbar that gives you access to thousands of popular apps and boosts dialogue.
JBL Bar 9.1: $570 (save $630 at Amazon): A high-quality home audio system with a wireless subwoofer, dedicated satellite speakers, and a 4K Dolby Vision passthrough.

FAQs

When is Black Friday 2024? 

Black Friday is the day after Thanksgiving in the US. This year, it falls on Nov. 29, 2024.

Are TVs really cheaper on Black Friday and during Cyber Week? 

They absolutely can be! Televisions are one of the few electronics categories that offers regular, predictable sale seasons throughout the calendar year. With Black Friday being one of the most prominent. Big brands like Sony, LG, and Samsung usually have their biggest discounts during the holiday shopping season, but it’s not uncommon to also find summer sales on high-end TVs as well as budget-friendly models from TCL and Hisense. 

In terms of which day will have the best TV deals, in the past, we’ve seen TVs typically have the better deals on Black Friday. Since prices fluctuate throughout the long weekend, if you see a big drop, we’d recommend picking it up quickly before it goes out of stock. You can check sites like CamelCamelCamel to see price histories.

How did we choose these Black Friday 2024 deals?

Black Friday is prime time for scammers and resellers. Each deal on this list has been vetted as being sold and shipped by reliable retailers like Amazon, Best Buy, and Walmart. I’ve also avoided ultra-budget brands like Onn and Vizio, as the discounts are negligible at the time of writing, and these brands don’t offer the same quality TVs as even TCL or Hisense.

What is the best TV?

ZDNET’s resident TV experts have tested and researched dozens of models from just as many brands, and we all agree that the Samsung S95D OLED is the best TV you can buy right now. With an updated OLED panel for a more lifelike picture, a 120Hz refresh rate, object tracking sound, and a dedicated gaming dashboard with cloud gaming support.

OLED vs QLED: Which should you pick this holiday season?

Based on the OLED TVs we’ve tested, we’ve found that they offer better picture quality, including higher contrast, truer color accuracy, and deeper blacks than QLEDs. However, what works best for you might depend on your viewing environment and individual needs. For more details and advice on how to choose which is right for you, check out our full OLED vs. QLED explainer.

What should I look for in a TV?

Once you’ve hammered out a budget for your next TV, there are a few other important factors to consider:

Brand integrity: It’s tempting to pick up that ultra-cheap TV during a sale event from a no-name brand. But you may end up paying more to replace it in a few years (or months) if it was built with cheap components or stops receiving over-the-air firmware updates. No matter which brand of TV you choose, make sure that the company offers industry standard return and exchange policies as well as clear options for customer service.
Smart features: Not all smart TVs are created equal, with premium options from brands like LG and Sony offering OLED panels for incredible picture quality as well as quality of life features like built-in voice controls and pre-loaded suites of streaming apps. Make sure the TV you have your eye on has all of the smart features you need to keep up with your favorite shows and movies.
Reasons to upgrade: It seems like every year TV brands refresh their model line-ups. Sometimes those refreshes introduce cool new options like Samsung’s object tracking sound and cloud gaming support. Others are more subtle upgrades like improved QLED panels and speakers or new app support. Before you drop a whole paycheck on a new TV, make sure it offers enough reasons to upgrade to make it worth the price.

What are the best Black Friday 2024 deals? 

ZDNET’s experts have been searching through Black Friday sales live now to find the best discounts by category. These are the best Black Friday deals so far, by category:

And more Black Friday deals: