워드프레스 "콘텐츠 열람 전 자동 광고 시스템"을 통해, 특정 웹페이지를 열람하기 위해 먼저 봐야 하는 사전 광고를 원하는 위치에 자유롭게 배치/설정할 수 있습니다
E3 makes months-in-advance call to skip convention hall in 2022, go “virtual” [Updated] - Kims Media Press "Enter" to skip to content

E3 makes months-in-advance call to skip convention hall in 2022, go “virtual” [Updated]

Hands put on medical gloves in front of an E3 logo.

Enlarge / On Thursday, E3 made an incredibly early call about its 2022 incarnation. (credit: Aurich Lawson | Getty Images)

If you thought this might be the year of E3’s in-person comeback, its creators and showrunners have bad news for you. The Entertainment Software Association (ESA) confirmed on Thursday that it will not proceed with a traditional exposition floor plan for E3 2022, an event that, in previous years, was the gaming industry’s biggest coming-out party of the year. Instead, organizers have pledged to bring the expo back as an online-only version, as we saw in 2021.

The ESA’s official explanation for the move, first offered to VentureBeat, references “the ongoing health risks surrounding COVID-19 and its potential impact on the safety of exhibitors and attendees.” When asked directly about whether E3 will return to last year’s online-only format, ESA representatives declined to answer. Instead, they said the organization is “excited” about such an option.

Ars Technica’s attempts to contact the ESA’s E3 news line, which was live during its E3 2021 period, bounced back on Thursday as undeliverable. [Update, 6:03 p.m. ET: In an email to Ars Technica, an ESA representative confirmed that “the show is going to be virtual this year,” then forwarded the same statement sent to VentureBeat.)

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