Google kills Chromecast, replaces it with Apple TV and Roku Ultra competitor

This is Google’s new streaming box, the Google TV Streamer. It’s meant to sit on your media console instead of hanging from your TV’s USB port like the Chromecast. [credit: Google ]

Google is discontinuing the Chromecast brand and pulling its Chromecast hardware off the market after 11 years, but it’s not leaving the streaming-device business.

Rather, it’s launching a new product called the Google TV Streamer that competes with high-end streaming boxes like the Apple TV or the Roku Ultra.

The new device is not a direct replacement for the Chromecast dongles, though, as it has a different design and is substantially more expensive. Google is replacing 2020’s $50 4K Chromecast with Google TV USB dongle with an HDMI set-top box that costs $100.