LAS VEGAS—If you’ve always dreamed of a world where your vehicle is a “partner” around whom you can “always be yourself,” Honda has the vehicles for you—at least that’s what the Japanese automaker is promising with its new “near production” Honda 0 prototypes that debuted at CES in Las Vegas on Tuesday.
In a somewhat dystopian but highly sentimental video shown at the presentation, a woman drives along a desolate road in search of a sunrise, describing her favorite colors and laughing along with the Saloon concept. A calm voiceover intones, “Saloon is my partner—always by my side, opening me up to new experiences and expanding my world,” as the passenger is zipped along the flat purple and pink landscape, sharing moments of joy and tears. The car even “comforts” her when she is sad.
This is Honda’s vision for what Katsushi Inoue, chief officer of electrification business development operations at Honda, called the “ultra personal optimization” of a “new level of intelligent car.”
Source : https://arstechnica.com/cars/2025/01/after-partnerships-with-gm-and-sony-here-are-hondas-next-homegrown-evs/
