Kylie Jenner Wears Nothing But a Leather Trench and Heels to Tease Her Fashion Brand

Kylie Jenner, 26, has just announced her new clothing brand, Khy, wearing nothing but a black leather trench coat and red Ferragamo pumps. The collection, which will be available for purchase soon, will be a line sold at an accessible price point inspired by Jenner’s own wardrobe that will push boundaries and challenge the status quo, according to an Oct. 25 press release. The company will value creativity by collaborating with high-fashion designers and public figures; inclusivity by sourcing inspiration from cultures all over the world and offering sizes XXS to 4X; and consistency by dropping pieces often to provide the fanbase with options.

What’s in the name? Khy is a play on Jenner’s nickname “Ky,” adding an ‘h’ to symbolize destiny, good fortune, and spirituality. The press release states that the inaugural collection consists of 13 looks, including faux leather pants, coats, tops, and base layers, all created with creative directors and founders Nan Li and Emilia Pfohl of Namilia. It will retail from $48 to $198.

Jenner’s Oct. 24 outfit post, captioned “meet khy,” indicates the aesthetic of the label and confirms she’ll be featured in the brand campaigns. She wears a sexy-meets-sophisticated trench with strong shoulders, leather gloves, and knife-sharp boots, suggesting edgy ’80s undertones. On Jenner, the jacket is unzipped on each side, resulting in skin-revealing, thigh-high slits. Perhaps some of the clothing will be multi-faceted or adjustable, allowing the wearer to tweak each item to their liking – assuming the zippers can also be closed to the hemline. Jenner’s dark hair was left slightly messy in tousled waves, and she opted for rouged cheeks, a berry-toned lip, and jet-black manicure.

The Kylie Cosmetics beauty mogul and reality TV star has been cementing her status in the fashion industry for the past few seasons, forging connections with houses from Jean Paul Gaultier to Mugler, and she’s made the rounds at Paris Couture Week, too. As a multimillionaire, entrepreneur, and tastemaker, she’s more than prepared to step into the spotlight as a designer, following in the footsteps of her sisters Kim Kardashian, who created Skims in 2019, and Khloé Kardashian, who launched Good American in 2016.

Ahead, get your first glimpse of Khy, then comb through Jenner’s style evolution to reminisce on her taste and how it’s transformed over time, leading her to her next major industry venture.