Trump-backed World Liberty Financial launches strategic ‘token reserve’

World Liberty Financial, a cryptocurrency project backed by US President Donald Trump and his family, has announced plans for a strategic token reserve. 

“Macro Strategy”, according to an announcement World Liberty Financial shared on X, is a strategic token reserve that will focus on advancing the adoption of Bitcoin (BTC), Ethereum (ETH), and other cryptocurrencies. 

Why the token reserve?

The token reserve is about cryptocurrencies currently “at the forefront of reshaping global finance,” the World Liberty Financial team noted.

“The Macro Strategy will serve as a robust financial backbone for WLFI,” the project added. 

WLF has in recent months doubled down on its crypto strategy with massive acquisitions amid market dips.

Ether is among the cryptocurrencies the company has put millions of dollars into, buying ETH several times as bulls target future returns.

The announcement of the token reserve aims at enhancing stability, bolstering ecosystem growth, and cultivating trust.

A well-capitalized reserve is a key pointer to this scenario, with a diversified portfolio that includes tokenized assets helping to mitigate market volatility. 

It’s also net positive for a resilient financial ecosystem. World Liberty Financial’s word to the WLFI community is that this initiative is a big move for the project and the broader ecosystem.

“The reserve will empower us to invest in innovative projects, support ecosystem development, and seize emerging opportunities within the DeFi landscape,” they wrote.

World Liberty eyes strategic partnerships

Bringing this initiative to fruition will mean collaboration with key players across the traditional finance market.

Notably, WLF already has top partnerships across the crypto industry, including with Ondo Finance, Chainlink, and Ethena Labs among others. 

Donald Trump Jr., President Trump’s eldest son, recently appeared at Ondo Finance’s event Ondo Summit.

The pioneering event was held in New York City earlier this month and saw Ondo unveil its “Wall Street 2.0” initiative. 

While commenting on the news of Ondo and WLFI partnering, Trump Jr. said:

“Our collaboration with Ondo Finance marks a significant step forward in aligning traditional financial systems with blockchain innovation. By integrating Ondo’s tokenized assets, we’re providing our network with access to traditional financial assets and new yield opportunities.”

To further bridge TradFi and DeFi, the project is looking at joining forces with leading financial institutions.

The companies will help bring tokenized assets to World Liberty’s reserve.

According to details in the announcement on Feb. 12, the project is set to introduce a governance proposal for Macro Strategy. The community will have an opportunity to review it and offer feedback.

Per Arkham data, World Liberty Financial currently holds several altcoins as part of its portfolio.

Other than ETH, TRX, LINK, ENA, and ONDO, the project holds MOVE, stETH, and the stablecoins USDT and USDC.