Unity exec tells Ars he’s on a mission to earn back developer trust

Enlarge (credit: Unity)

If there’s one thing Unity Create President and General Manager Marc Whitten wants to make clear, it’s that he appreciates your feedback.

“It’s been a very feedback-giving week for Unity,” Whitten told Ars, possibly the biggest understatement he made during an interview accompanying the new, scaled-back fee structure plans the company announced today. “There was a lot more [feedback than we expected] for sure… I think that feedback has made us better, even though it has sometimes been difficult.”

But Whitten was also quick to find the bright side of the tsunami of backlash that came Unity’s way in the week since the company announced its (now outdated) plans for per-install fees of up to $0.20 on all Unity games starting in 2024. That’s because that anger reflected “the extraordinary passion that our community has for their craft, their livelihoods, and their tools, including Unity,” Whitten said. “When Unity disappoints them, in a way where they’re overly surprised or whatever, they give very, very critical feedback. I don’t love hearing every single one of those pieces of feedback—sometimes they can be pretty pointed—but I love that that passion exists.”